Three must-know tips to humanize your brand on social media
October 17, 2016
It can be hard to come up with relevant content that racks up likes, retweets, favorites or comments. As a rule of thumb among social media marketers, businesses’ social media content should be pulled from a variety of sources. In other words, a mixture of:
Informational content shared from relevant and credible outside sources
Informational content created by your business
content that acts as promotion for your business
content that works to humanize your business
Those, for the most part, are fairly straightforward in what they suggest, but to ensure that your content stays relevant and on-point, let’s take a closer look at the last category—content that works to humanize your business.
Humanizing your business
Humanizing your business doesn’t suggest that you post irrelevant memes, cat photos, jokes or news article. Humanizing your business means to move away from being the inanimate object of a business, to showing that when people engage in business with you—they are working with a real, live person. So how do you do that without breaking into the photos of sloths in astronaut suits? Well, here are a few ideas:
Feature your employees
Do you have an employee that is celebrating their 10th work anniversary? Share a photo of them on Facebook thanking them for their service, asking for people to share if they’d had a positive experience with the employee. Not only are you making your employee feel valued, you’re showing your customers that your company is filled with dedicated employees who are valued—ten years is, in this day and age, a very long time to stay with a company. To be the type of company that has veterans onboard, shows that you treat your employees well.
Share your history
By engaging in the ever-popular Throwback Thursday (#tbt), you can share your story in a fun, creative way. Did your company come from a meager beginning and you’ve worked to build an empire? Share a photo (maybe a photo of your desk in the garage where you worked at night to start your business) with a caption that shows that you’ve worked hard and are an example of “The American Dream.” Your followers now see you as a company fueled by hard work and passion—characteristics that are very much beloved in our culture.
Share your values (in moderation)
While we would discourage most businesses from taking too strong a stance on any hot-button topic, sharing general values can help to give your business personality. Are you a Christian company that doesn’t believe in doing business on Sunday? Share a status that says that you’re spending the day enjoying time with your family. Then ask how your followers are spending their day. It’s not alienating to any group who may not share your values, but it is subtly sharing yours. And in doing that, your customers appreciate that they’re doing business with a person who does not only live to work and make money, that you have set aside time (and thus money, since you’re not working) to spend the day doing something that makes you human.
So give these examples a try over the next few weeks and come back and let us know how they work. Or, do you like the ideas but want us to help you implement them? Let us know!